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Tuesday, May 27, 2008

Top 10 Tools to Get Blogging

Great tips for you who will want to become a professional blogger. You should follow these top ten tools for your blogs.

10. Skip the copy/paste with AutoCopy

autocopy.jpgMany bloggers quote passages from other web pages, and referencing those snippets of language usually requires a Control/Command+C, then Control/Command+V once you're at the exact right place in your markup. Not so with AutoCopy, a free Firefox extension that automatically adds whatever text you've highlighted in your browser to the clipboard, then pastes it when you middle-click anywhere in Firefox. If you're not using a quick-blog tool like Tumblr, it might be the closest equivalent to the kind of speed-of-thought blogging that keeps writing from turning into a chore. (Original post)

9. Copy links and their titles with CoLT

colt_2.jpgWhen it comes time to post a relevant link at the end of most Lifehacker posts, the uninitiated (read: me, a few months ago) have to first copy the URL of the link, paste it in the right spot, then head back, copy the title of the linked page (being careful not to click!), then paste it inside the link tags. Those who have discovered the magic of the Copy Link Text Firefox extension, on the other hand, have magic right-click options that make grabbing the URL, the text, or both parts of a link dead simple. Give your right-click a rest and get back to adding context. (Original post)

8. Make reusable templates for posts and images

photoshop_batch.jpgA lot of posts are, at least structurally, very similar, with a certain-size picture up top, a certain formatting for IM pastes or photo dumps, or similar repetitions. To save your time for real editing, try using Wired's guide to automating Photoshop actions. For hand-coding HTML, it pays to create templates out of your common formats (tables, unordered lists, picture posts) and plug them into a text-substitution app (see below for links and ideas). If you're tinkering with your site's design or layout, why re-invent the wheel? Grab a free template for Blogger, WordPress, or one of 40 general CSS templates for use on any site,. Need more? Check out Gina's roundup of seven different free HTML templates.

7. Live-blog from your phone with Jott

jott_top10.jpgFree voicemail-to-text service Jott can help you nail down post material while you're on the go with a phone call, but you can also use the service directly with a number of blogging platforms, including Blogger, Typepad, LiveJournal, Tumblr, and WordPress. If you're hosting your own blog, you can still use Jott's voice-to-email service in conjunction with your platform's email-to-post function to indirectly get your thoughts up online, even while you're miles from your keyboard.

6. Automate repetitive code with text replacement

hotstring_top10.jpgIf you've ever manually embedded a Flickr photo, created a custom headline or signature template, or searched out previously-used code to copy and paste for your posts, you need to add a text replacement app to your stable. Any of them—Texter for Windows, TextExpander for Mac OS X, or Snippits for Linux—can quickly paste, while also preventing common typos and misspellings. If you just want to speed up your HTML coding, try Adam's Markdown automation script, a stand-alone, blog-focused precursor to Texter.

5. Get topic-based post ideas sent to your inbox every day with Google Alerts

googlealert_top10.jpgWhether you write about a team, a certain topic, or a broad trend, Google Alerts brings your post material to you. Use the same kind of advanced search operators you use on Google's main search site to laser-focus on a particular kind of web site, blog post, news story, or group post you're looking for. Decide if it gets sent as fast as Google's servers find it, or in a daily or weekly email digest. Using Alerts exposes you to a wider array of information than you'd get from a defined list of RSS feeds, and it's an easy way to keep your eyes on the web without really being at the search box all day.

4. Spend less time resizing images

picnik_scaled.jpgFew blogs can get by with just words alone, but finding the perfect image to illustrate a post—and then making it fit right—can take more time than the post itself. If you're not committed to Photoshop or its open-source alternative, GIMP, free online image editing site Picnik is a good bet, both for its right-click Firefox extension and its integration with Flickr. If you've got a whole set of pictures to post up, you can try the Windows-only ImageResizer, or for an elegant solution, use the export-and-resize functionality of Picasa. (For more on finding reusable images, see our six ways to find reusable media.

3. Keep post ideas synchronized with Foxmarks

foxmarks_top10.jpgGreat posting fodder can be found at all hours of the day, but you're not always ready to post it at that exact moment. Use the Foxmarks bookmark synchronizer, and your bookmarks toolbar becomes a universal idea space you can drag-and-drop your links onto. Anyone who likes more control over their backed-up bookmarks can synchronize with their own server, and it can be rolled into a portable Firefox to help you get blogging done with just a thumb drive and some spare time. (Original post)

2. Quick post media (minimum writing required) with Tumblr

tumblr_top10.jpgA tumblelog—that is, a quick-post blog powered by the Tumblr webapp—makes posting your thoughts, IM chats, videos, photos, and other favorite media tidbits a lot less intimidating than the wide-open HTML spaces of Wordpress, Movable Type, and other platforms (which are still great for longer, text-and-links posts). The real time-saver is Tumblr's bookmarklet, which makes capturing and preparing a new post a one-click affair. Here's more on keeping up an instant, no-overhead blog with Tumblr.

1. Bookmark and track email and posts with Gmail

gmailthis2_cropped.jpgAdam showed us back in the day how you could set up Gmail as a bookmarking service (using the Gmail this bookmarklet), but with Gmail's 2.0 version, it's even easier to throw the emails that inspire you to get blogging with your other links, as they have short, human-readable permalinks that you can easily drag into a bookmark folder. And, assuming your blog inspires some kind of feedback, you can keep it separated and organized from your day-to-day mail using filters and persistent searches.

Saturday, May 10, 2008

Top 10 reasons a website Fails To Perform in web industry

From SitePro News,

We find the following article which is so important to you.

A website is a tool and can be of significant help to your business. It can cut a lot of time you put into giving information to customers. It can answer questions and perform tasks for you. Find out where websites fail to perform and how you can figure out where to make it better.

1. Undefined Website Objectives

Some sites try to do way too much at once, or worse, they have no definable purpose. Many provide no clear objective. A site can do more than look good and flashy and have your contact information.

Websites can be informational, storing content and articles based on a topic. Sites can run eCommerce solutions that help you with your sales process. It can also generate leads, asking customers to fill out forms with their information and interests. It can also be a hybrid site, with mixed purposes, like offering a free ebook or free access to information (informational) in return for contact information (lead generation).

Defining the purpose of your website gives a clear direction to your customers. Where should customers arrive when they find your website? Where do you want them to end up? Using a clear path and clear objectives, you can lead them through your site, your products, and your information, depending on how you need to sell your products. Not all products or services can be sold directly in an eCommerce situation. Maybe you prefer just getting to know your customer a bit more, and being able to forward marketing materials, so a lead generation type of site might be more suitable.

Assign a secondary objective. Maybe after visitors sign up for free access, or an ebook, they are encourage to ask more by contacting your sales reps, or perhaps they can make a direct purchase online. Use a clearly definable call to action. "Email for more information." "Clíck here to sign up." Tell visitors where to go.

2. Unidentified Target Audience

Demographics have been used in marketing for generations. Marketers use the information because it works. Knowing who your audience is defines the purpose to your website and calls out those who qualify and would be interested in your products. Marketing is the one area where discrimination is actually a good thing! You don't want to waste the marketing dollars that draw people to your site who won't need your products in the first place.


3. Building for the Wrong Audience

Your site can have a purpose and a select audience, but if it doesn't appeal to audiences, they tend to go elsewhere. Finding preferences is only the first step. Once you figure out what your demographic is, it is time to find out what appeals to them, and use that to your advantage. It could be something as simple as site colors and images, to where and how they prefer to use navigation systems and the type of content presented.

Maybe you need simple content, easy to read and understand for younger audiences. Perhaps you need something a bit more technical for professionals. You can even see if you need to add features for those who are visually impaired. Paying attention to your demographic and their preferences can mean building your website around their likes and getting more responses.

4. Oblivious to Web Traffic Sources

A link on a Harry Potter fan club forum to your website can bring in traffic, but does it really bring in the right customers? If you're not directing traffic from sites relevant to yours or where a matching market exists, you might end up with empty hits to your website. It looks pretty on stat pages but it doesn't really do anything.
Refocus your efforts on search engine optimization and focus on keywords that do fit, not just what might be popular. You can plan the sort of traffic you want and focus your outreach efforts on that. Planning your search engine campaigns can make them more effective, bringing the right customers to you. You don't need 1,000 random visitors a day, when 100 qualified visitors will do.

5. Underestimating the Competition

Who says you can't grab ideas from your competition? Find out what they are lacking and draw customers to your site by adding more features and information. Your target audience is searching the web for your product. Don't let your competition become more appealing.

Understand your competition by observing their sites. Where are your competitors linking? Where aren't they? What designs do they use on their site? Does your target audience like that type of design or do they want something better? Figure out how to improve your site and make it better than your competition.

6. Poor Site Communication and Inconsistency

If you're building a website, is one page orange and another blue? Does one page have your logo and another doesn't? People love consistency.

Does your content and images display the right message? Your website might have pretty pictures of your children, or a fun story about what happened to you last Christmas, but is it really what your customers want to know?

Skip the personal info, unless it's relevant and your audience wants to hear about it. You also need to make sure you present your brand in its best light, and consistently give visitors the same presentation every time and on every page. Let your brand stand out.

7. Outdated and Antiquated Site Features

Out with the old. Check your site for old content and images and delete them. Remove old links that go nowhere too. Forget pop ups and old methods of keeping visitors around. Content is great, but if it's so old that it's irrelevant, you'll lose respectability and your expert status.

Stick to new information. Don't be afraid to get rid of old articles and delete old images. Do an update on your site features, like navigation systems and contact forms.

8. Poor Overall Site Performance

You've plastered all there is to know about you on a few pages. Is this the right way to do it? Maybe not. Yes, you've given them something to look at, but you have to remember, your time to impress people on the Internet is limited to just a few seconds. Long passages of text, lengthy forms, even poorly constructed or confusing navigation can slow people down, which leads to people leaving.

Making your website flow is all about making your site easy to read, easy to browse and easy to find what you're looking for. Include a search function, highlight popular pages, and make it simple for people to give you their information. Start with short forms, only the essentials, and a few simple questions. You can get more info later.

9. Lack of Commitment

When was the last time you updated additional information to your website?

Remember those "Website Under Construction" images from the early years of the Internet? Over time, people have learned those images are pointless. Your website is ever evolving, ever needing updating. Your website is isn't ever finished.

You must make a commitment to update information and to improve interest in your site from visitors. It could be as simple as updating a blog once or twice a week, or updating about sales and special events. Give visitors something to come back to, and let them turn into regular guests.

10. Not using an Experienced Web Firm

You do a good job with what you do, and a good business and website owner knows when to call for help. Maybe you're okay with writing content, but you need help with creating navigation and setting up forms. It's okay to ask someone else for help, either with a few pages, or for the entire site design, and leave it to a professional.

It also saves money and time getting someone else to do the complicated things for you. Are you spending weeks on figuring out a web page design set up when it takes a professional a few hours to produce? When you're in business, you consult with professionals who will help you build a better website, develop methods of search engine marketing strategies, and find out how to appeal to your target audience. You save tíme, money, and plenty of headaches.


About The Author
Gary Klingsheim is the Vice President of Moonrise Design. Moonrise is a San Diego web design company specializing in flash web site design and custom web application development. Visit us online today or call us at 415.887.9240 to discuss how we can help you make the most of your online presence.

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