Queuing up is a noble tradition — the disciplined mob lining up for free bread or concert tickets. In 2007, a cell phone had people camping on the doorsteps of the local wireless store.
Turned out the lines weren't necessary after all, but the buzz had been too long in the making to let technological history pass us by.
Apple cofounder Steve Jobs introduced the iPhone at MacWorld in January. From that moment on, searches soared as people clamored for this latest gadget from the company that had brought us the iPod.
Its summer arrival had pundits hailing the iPhone as a technological leap. The elegant device did more than marry aesthetics and communication — it freed consumers from the tyranny of buttons and re-asserted their mastery over the machine.
Its interface refused to conform to engineering conventions. Instead of us fumbling with confusing controls, the touchscreen responded to our caresses. We searched for software hacks to crack its code. We anguished over its price (twice). We even sought out the music from its commercial. The power to send a text message, email a digital photo, or surf the Web literally lay at our fingertips.
The Nintendo Wii had a similarly seductive quality. It debuted in late 2006, amidst predictions of a stiff competition from the Sony PlayStation 3 and the new Xbox. We knew better. With its simplicity and relatively reasonable price, the Wii left its rivals in the Search dust. Its simple controls helped introduce mothers and grandparents to the joy of gamesmanship. Virtual reality no longer belonged solely to male teens, as the Wii ushered in the era of family-friendly social gaming.
Gadgets and games weren't the only thing to push the tech limits. Corporate stakes accelerated the growth of social networking. We still downloaded videos of cute kitties and dance moves, but in 2007, the YouTube debate and Yahoo! Candidate Mash-up experimented with the concept of the online town hall. This was also the year that presidential candidates en masse appealed to their citizenry through the Internet.
Technology wasn't so much breaking new ground, but entering into a new maturity. Our personal gadgets and webpages had at last connected and united us. In 2008, we expect only upgrades.
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